Privacy Policy

Perch Houses, Inc. (“Company”) has set forth our Privacy Policy for handling the information you share with us online and through any documentation submitted as part of a transaction with the Company. We have adopted this Privacy Policy to explain what information may be collected when you utilize our applications and services, how we use this information, and under what circumstances we may disclose the information to affiliates and third parties. You should review this Privacy Policy frequently, as it may change from time to time without notice. Any changes will be effective immediately upon the posting of the revised Privacy Policy.

Scope of Our Privacy Notice: This privacy notice applies to our collection, use, disclosure, and other processing of personal information related to:

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• The use of our Sites or Services that display or link to this Policy

• Former, current and prospective clients, brokers, independent agents, and consumers

• Other individuals who use our Sites or Services, whose personal information we received related to the Sites and Services

All collection, use, disclosure, and processing of personal information by Company about individuals will vary depending upon use of our Sites and Services. This policy is intended to provide our general practices and procedures. In some cases, different or additional notices about our data collection and processing may be provided and apply to certain personal information.

Collection of Information. When you visit our Website and/or utilize Services with Company, we may collect information about you that you share with us. We typically collect two kinds of information about you through our applications and services: (a) information that you provide that personally identifies you; and (b) information that does not personally identify you, which we automatically collect when you visit our applications or that you provide to us.

Personally Identifiable Information: This identification information may include, but is not limited to, your name, physical address, email address, telephone, mobile and fax numbers, details of your real estate, lending, title and insurance needs and references, and other details of your life (“Personal Information”).

Non-Personally Identifiable Information: Our definition of non-personally identifiable information is any information that does not personally identify you (“Non-PII”). Non-PII can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous by a de-identification process. We obtain Non-PII about you from information that you affirmatively provide to us, either separately or together with your personally identifiable information. We also automatically collect certain Non-PII from you when you access any applications. This information can include, among other things, IP addresses, the type of browser you are using, the third-party website from which your visit originated, the operating system you are using, the domain name of your Internet service provider, the search terms you use on our applications, the specific web pages you visit, the duration and frequency of your visits, and location information.

Cookies, Web Beacons and other Tracking Technologies: As you may be aware, it is a common practice that when you visit consumer applications, we may collect data through the use of cookies, web beacons or other tracking technologies (i.e. small text files placed on your computer by consumer applications), web server logs, and other web tools. This technology allows us to customize your online experience as well as track your use of our system so that we can improve your experience. The tracking data we collect may include, but is not limited to, the date, time and location of your visit, the time you spend, the web pages you view, the other consumer applications you visit, your search queries, and basic information about your computer, such as your Internet Protocol (“IP”) address, your domain name, your browser type, and the name of your internet service provider. By continuing to browse our site, you are agreeing to our use of cookies. Most web browsers automatically accept cookies but will also provide controls that allow you to block or delete them. Instructions for blocking or deleting cookies are generally available in your browser’s privacy or help documentation. If you choose to delete cookies, some settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated. You may deactivate cookies if you do not want your browsing to be tracked.

This Privacy Policy does not cover the collection of information by those other companies and consumer applications. Although we encourage third parties to provide their own privacy policies, we are not responsible for their activities, such as how they handle the information, they collect online.

You can manage how your preferences regarding third party ad company cookies set by this Website or Service.

To provide better services, we collect different types of personal information about you and your activities. The list below sets out generally the categories of personal information about you that we may collect and disclose to others for business purposes.

Identifiers: Personal identifiers, such as name, telephone number, physical address, email address, government-issued identifiers (e.g., national identification numbers, driver’s license numbers), and signatures.

Personal Information: This may include your credit card number, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number and so on. Please note that some personal information in this category may overlap with information in other categories.

Protected Classification Characteristics Information: This includes characteristics of protected classifications under state or federal law, such as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), source of funds, sexual orientation, veteran or military status, genetic information (including familial genetic information).

Device Information and Online Activity: Device and online identifiers, account login information, keystroke patterns indicative of human or bot website/app usage, mobile and web network activity and related information (such as Mac address, IP address, cookie IDs, browser activity, and other information associated with your browsing history), and social media information.

Geolocation data: Physical location or movements.

Commercial Information: Purchase and transaction history information (such as products or services you have purchased, rented, or returned), health and safety-related information, product testimonials, travel and vacation information, and competition entries.

Professional or employment-related information: Current or past job history or performance evaluations.

Biometric information: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

Sensory Information: Audio, visual information, and other sensory information such as photographs and audio and video recordings.

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

Background Information: Background and criminal information, such as background checks and criminal convictions.

Inferences Information: Individual preferences and characteristics, such as inferences related to shopping patterns and behaviors, intelligence, and aptitudes.

We may share your identifiers, professional or employment-related information and information in some of the above-mentioned categories with third parties for business purposes.

Basis for Processing of Personal Information: Certain laws, such as the Virginia Consumer Data Protection ACT (“VCDPA”), require that we inform covered individuals of the legal basis for our use and other processing of personal information. All personal information we collect and process is done on one or more of the follow legitimate bases:

• Performance of contract: as necessary to enter into or carry out the performance of our contracts with affiliated businesses and third-party service providers.

• Compliance with laws: for compliance with legal obligations and/or defense against legal claims, including those in the area of labor and employment law, social security, and data protection, tax, and corporate compliance laws.

• Our legitimate business interests: in furtherance of our legitimate business interests including: performance of contracts with franchisees and other parties, implementation and operation of global support (e.g., IT) services for our business operations, customer relationship management and improving our Service, fraud prevention, including misuse of company IT systems or money laundering, physical, IT, and network perimeter security, internal investigations and mergers, acquisitions, and reorganization, and other business transactions

• With your consent: where we have your consent and other applicable laws give you the right to withdraw your consent, which you can do this at any time by contacting us. In some jurisdictions, your use of the Services may be taken as implied consent to the collection and processing of personal information as outlined in this privacy notice. In addition, we may process your personal information where necessary to protect the vital interests of any individual.

How We Use & Share Information Collected

Personally Identifiable Information: We primarily use the identification information you voluntarily share with us to:

Customize your online and/or real estate transaction experiences and to carry out your online requests;
Tell you about our products, services and other offerings;
Contact you for a variety of reasons, such as providing you promotional or marketing information for our products or those of our affiliated companies;
Communicate with you about your real estate transaction;
In certain instances, we may also share your personally identifiable information with our third-party vendors and marketing partners that, among other activities: perform functions on our behalf (or on behalf of our affiliated companies); administer our offerings; provide us marketing or promotional assistance; analyze our data; assist us with customer service; and offer other services and products that may be relevant to the purchase or sale of real estate. Our vendors agree to use this information, and we share information with them, only to carry out our requests;
On occasion, we use your identification information to validate your identity;
As for usage tracking data, we primarily use that information to operate and improve our consumer applications, and to further our marketing efforts.
You may opt-out from receiving future promotional or marketing information from us, our affiliated companies, and our third-party vendors, or direct that we not share your information with any affiliated companies or third-party vendors. Except as provided in this Privacy Policy, our Terms of Use, or as set forth when you submit the information, your personally identifiable information will not be sold to any third parties or used in any manner outside the scope of this Privacy Policy without your prior approval. We further reserve the right to disclose your information under limited circumstances, such as to cooperate with law enforcement or judicial authorities as required by law or legal process, to protect our own legal rights, or to protect the public good.

Non-PII: We use Non-PII in a variety of ways, including to:

Help analyze site traffic, understand customer needs and trends;
Carry out targeted promotional activities;
Improve our services and offerings.\
We may use your Non-PII by itself or aggregate it with information we have obtained from others. We may share your Non-PII with our affiliated companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that does not personally identify any individual, device, or household.

Whenever you are online or on our applications, you run the risk that the information you provide will fall into the wrong hands. Although we implement and maintain commercially reasonable security procedures and practices to safeguard your privacy, we cannot guarantee the security of any information you provide to us. We accept no responsibility or liability for the activities of third parties. By using our consumer applications and applications, you agree to our Terms of Use.

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Processing Location: We process your personal information in the United States. For users located outside of the United States, please see Sections 17 titled European Union / European Economic Area for more detailed information.

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Anti-Fraud Disclosure. Electronic communications such as email, text messages and social media messaging, are neither secure nor confidential. While Company has adopted policies and procedures to aid in avoiding fraud, even the best security protections can still be bypassed by unauthorized parties.

YOU SHOULD NEVER TRANSMIT NONPUBLIC PERSONAL INFORMATION, SUCH AS CREDIT OR DEBIT CARD NUMBERS OR BANK ACCOUNT OR ROUTING NUMBERS, BY EMAIL OR OTHER UNSECURED ELECTRONIC COMMUNICATION. EMAILS ATTEMPTING TO INDUCE FRAUDULENT WIRE TRANSFERS ARE COMMON AND MAY APPEAR TO COME FROM A TRUSTED SOURCE.

Updating Our Privacy Policy. We may, from time to time, change our Privacy Policy. We will notify you of any changes by posting our updated Privacy Policy on our consumer applications and inserting a new “Effective Date.”

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Data Retention. We will retain your personal information for the period necessary to fulfill the purposes outlined in this privacy notice unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others.

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Rights and “Opt-Out” Marketing. You may opt out from receiving marketing-related communications from us on a going-forward basis by contacting us or by using the unsubscribe mechanism contained in each email. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt out. Cookies and similar technologies. Please review your browser or device settings for certain cookies and see above to exercise certain choices regarding cookies. Access, amendment and deletion. Under applicable privacy laws, you may have the right to request to review, make amendments, have deleted or otherwise exercise your rights over your personal information that we hold, subject to certain legal limitations and requirements.

Deactivation. You can deactivate your account at any time by contacting us at the email address at the bottom of this page. However, you will not be able to access many of the services to deactivate your account. Please note that even if you request deactivation of your account, it may take some time to fulfill this request.

Children. The Services are not intended or directed to children under the age of 18, and we do not knowingly collect any personal information, or knowingly track the use of our Services, from children. If we have actual knowledge that personal information about a child under 18 years old has been collected, then we will take appropriate steps to delete any such personal information.

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Third-Party Websites. The Services may contain links to third-party services. We do not own, operate, or control the websites of third parties, including those of independent franchisees. Therefore, this Policy will not apply to any services or websites operated by third parties. If you click on those links, you will be directed to a third-party website where you will be subject to that service’s privacy policy or similar statement and terms of use, and we encourage you to read that policy statement. We are not responsible for the privacy practices of third-party services, and we expressly disclaim any liability for their actions, including actions related to the use and disclosure of personal information by any such third parties.

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Effective Date and Changes to this Policy: This Privacy Policy is effective as of June 27, 2023.

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Contact Information: For questions and concerns about this Policy, our company can be reached at:

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Address: 11166 Fairfax Blvd, Ste 500 #1126, Fairfax, VA 22030

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Email Address: info@perchhouses.com

Phone: (571) 946-6384

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Virginia Privacy Rights. In this section, we provide information for Virginia residents, as required under Virginia privacy laws, including the Virginia Consumer Data Protection Act (“VCDPA”), which requires that we provide Virginia residents certain specific information about how we handle their personal information, whether collected online or offline. This section does not address or apply to our handling of publicly available information made lawfully available by state or federal governments or other personal information that is subject to an exemption under the VCDPA.

Personal data is defined by VCDPA as “any information that is linked or reasonably linkable to an identified or identifiable natural person”. See Va. Code § 59.1-575.

We may collect personal data from Virginia residents. The VCDPA requires us to obtain a Virginia resident’s consent in case that we process the resident “sensitive data”, or, in the case of the processing of sensitive data concerning a known child, without processing such data in accordance with the federal Children's Online Privacy Protection Act (15 U.S.C. § 6501 et seq.).

According to the VCDPA, "sensitive data" means a category of personal data that includes: • Personal data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status; • The processing of genetic or biometric data for the purpose of uniquely identifying a natural person; • The personal data collected from a known child; or • Precise geolocation data.

It is important to note that under VCDPA, personal data does not include: • Publicly available information, which means information that is lawfully made available through federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public through widely distributed media, by the consumer, or by a person to whom the consumer has disclosed the information, unless the consumer has restricted the information to a specific audience. • De-identified, which means data that cannot reasonably be linked to an identified or identifiable natural person, or a device linked to such person.

Further, the VCDPA does not apply to the following data and/or information: • Protected health information under HIPAA; • Health records for purposes of Title 32.1; • Patient identifying information for purposes of 42 U.S.C. § 290dd-2; • Identifiable private information for purposes of the federal policy for the protection of human subjects under 45 C.F.R. Part 46; identifiable private information that is otherwise information collected as part of human subjects research pursuant to the good clinical practice guidelines issued by The International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use; the protection of human subjects under 21 C.F.R. Parts 6, 50, and 56, or personal data used or shared in research conducted in accordance with the requirements set forth in this chapter, or other research conducted in accordance with applicable law; • Information and documents created for purposes of the federal Health Care Quality Improvement Act of 1986 (42 U.S.C. § 11101 et seq.); • Patient safety work product for purposes of the federal Patient Safety and Quality Improvement Act (42 U.S.C. § 299b-21 et seq.); • Information derived from any of the health care-related information listed in this subsection that is de-identified in accordance with the requirements for de-identification pursuant to HIPAA; • Information originating from, and intermingled to be indistinguishable with, or information treated in the same manner as information exempt under this subsection that is maintained by a covered entity or business associate as defined by HIPAA or a program or a qualified service organization as defined by 42 U.S.C. § 290dd-2; • Information used only for public health activities and purposes as authorized by HIPAA; • The collection, maintenance, disclosure, sale, communication, or use of any personal information bearing on a consumer's credit worthiness, credit standing, credit capacity, character, general reputation, personal characteristics, or mode of living by a consumer reporting agency or furnisher that provides information for use in a consumer report, and by a user of a consumer report, but only to the extent that such activity is regulated by and authorized under the federal Fair Credit Reporting Act (15 U.S.C. § 1681 et seq.); • Personal data collected, processed, sold, or disclosed in compliance with the federal Driver's Privacy Protection Act of 1994 (18 U.S.C. § 2721 et seq.); • Personal data regulated by the federal Family Educational Rights and Privacy Act (20 U.S.C. § 1232g et seq.); • Personal data collected, processed, sold, or disclosed in compliance with the federal Farm Credit Act (12 U.S.C. § 2001 et seq.); and • Data processed or maintained (i) in the course of an individual applying to, employed by, or acting as an agent or independent contractor of a controller, processor, or third party, to the extent that the data is collected and used within the context of that role; (ii) as the emergency contact information of an individual under this chapter used for emergency contact purposes; or (iii) that is necessary to retain to administer benefits for another individual relating to the individual under clause (i) and used for the purposes of administering those benefits.

We obtain the categories of personal information listed above from the following categories of sources:

• Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.

• Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.

• Third Parties (information we collect about you from third party sources): We collect this from sources including marketing partners, lead generators, and website and app vendors.

Use of Personal Information. We may use or disclose the personal information we collect for one or more of the following business purposes:

• To fulfill or meet the services for which the information is provided.

• To provide you with information, products or services that you request from us.

• To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.

• To affiliated businesses and third parties to market and advertise products or services that may be of interest to you.

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.

• To improve our website and better present its contents to you.

• For testing, research, analysis and product development.

• As necessary or appropriate to protect the rights, property or safety of us, our clients or others.

• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

• As described to you when collecting your personal data or as otherwise set forth in the VCDPA.

• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information. We may disclose your personal data and/or information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

• Identifiers

• Personal Information

• Protected classification characteristics

• Commercial information

• Professional or employment-related information.

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We disclose your personal information for a business purpose to the following categories of third parties:

• Our affiliates.

• Service providers.

• Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

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Categories of Personal Information Sold. The VCDPA defines “sale of personal data” as “the exchange of personal data for monetary consideration by the controller to a third party.” While we do NOT disclose personal information to third parties in exchange for monetary consideration from such third parties, we do disclose or make available the categories of personal information that we collect to our affiliate and subsidiary companies. We also may make certain categories of personal information available to third parties, in order to receive certain services or benefits from them (such as when we allow third party tags to collect browsing history and other information on our Services to improve and measure our ad campaigns), including:

• Identifiers. Name, contact information and other identifiers

• Personal information. Customer Records, Profiles and inferences

• Commercial Information. Usage data, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

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Rights of Virginia residents. Virginia law grants Virginia residents certain rights and imposes restrictions on particular business practices as set forth below.

• Request to Know: A Virginia resident has the right to confirm whether or not we are processing the resident's personal data and to access such personal data; The resident’s right to know also include the right to obtain a copy of his or her personal data that the resident previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows the resident to transmit the data to another controller without hindrance, where the processing is carried out by automated means; Virginia residents may request information obtained by us up to twice annually free of charge.

• Request to Correct: A Virginia resident has the right to request us to correct inaccuracies in his or her personal data, taking into account the nature of the personal data and the purposes of the processing of his or her personal data.

• Request to Delete: A Virginia resident has the right to delete personal data provided by or obtained about the resident.

• Do-Not-Sell, or Right to Opt-Out: A Virginia resident has the right to opt out of the processing of the personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the resident. Opt-out rights can be exercised by clicking on the “Do Not Sell My Information” at the bottom of this page or the homepage of our website.

Non-discrimination: The VCDPA prohibits discrimination against Virginia residents for exercising their rights under the VCDPA. Discrimination may exist where a business denies or provides a different level or quality of goods or services, or charges (or suggests that it will charge) different prices, rates, or penalties on residents who exercise their VCDPA rights, unless doing so is reasonably related to the value provided to the business by the residents’ data.

Financial incentives: A business may offer financial incentives for the collection, sale or deletion of Virginia residents’ personal information, where the incentive is not unjust, unreasonable, coercive or usurious, and is made available in compliance with applicable transparency, informed consent, and opt-out requirements. Virginia residents have the right to be notified of any financial incentives offers and their material terms, the right to opt-out of such incentives at any time, and may not be included in such incentives without their prior informed opt-in consent. We do not offer any such incentives at this time.

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Submitting Requests. Do-Not-Sell (Opt-out) Requests, Requests to Know, and Requests to Delete may be submitted:

• Do-Not-Sell: By clicking on the “Do Not Sell My Information” at the bottom of this page or the homepage of our website.

• Requests to Know, Access, Delete, or Correct: Submitting a request to us at Consumer Data Privacy Request Webform.

• All requests: By contacting us at info@perchhouses.com

We will respond to verifiable requests received from Virginia residents as required by law. For more information about our privacy practices, contact us as set forth in the “Contact Us” section above. Please note that we cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. Once we receive your verifiable consumer request, we will send you an acknowledgement letter within 10 days which will describe our verification process. We will respond to your request within 45 days, if we are able to verify your identity. Requests for deletion will require a separate confirmation that you want your information deleted.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Please note we are unable to disclose or provide you with your Social Security Number, Driver’s License Number, or other government issued identification number, financial account number, any health insurance or medical identification number, an account password, or security questions and answers.

Changes to Our Privacy Notice. Company reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website or Services following the posting of changes constitutes your acceptance of such changes.

Other State Consumer Privacy Rights: Consumers residing in other U.S States may have similar or additional rights to those identified above.

Company CAN-SPAM Policy: The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act) establishes requirements for those who send unsolicited commercial email. In compliance with the CAN-SPAM Act, Company agrees to the following:

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• Not to use any false or misleading header information (including ‘From’, ‘To’, ‘Reply To’ fields) for our emails.

• Not use deceptive subject lines for our commercial emails.

• Identify the commercial email message as an advertisement in some reasonable way (unless the recipient previously consented to receive the message).

• Include the physical address of our business or site headquarters.

• Monitor third-party email marketing services for compliance, if one is used.

• Honor opt-out/unsubscribe requests quickly.

• Allow commercial email recipients to unsubscribe by using the link at the bottom of each email.

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We appreciate your interest in our privacy policy, and we reserve the right to change this policy at any time.

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